Código:
<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=5,0,0,0" width="400" height="60">
<param name=movie value="http://wwww.tupagina.com/tuarchivo.swf">
<param name=quality value=high>
<embed src="http://wwww.tupagina.com/tuarchivo.swf" quality=high pluginspage="http://www.macromedia.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash" type="application/x-shockwave-flash" width="400" height="60">
</embed>
</object>
logicamente tu swf tienes que subirla a tu server
<p align="center"><embed src="http://usuarios.lycos.es/tlalneweb/sm.swf " quality=high width="400" height="60">