tags analytics de una web

[osmur]

Hola alguien sabe de q trata esta parte de una web?

<!--BEGIN NEW ANALYTICS-->
<script type="text/javascript">
/**Owner Tracker**/
var _gaq = _gaq || [];
_gaq.push(['firstTracker._setAccount', 'UA-2162933-4']);
_gaq.push(['firstTracker._setDomainName', 'blaugranas.com']);
_gaq.push(['firstTracker._addIgnoredOrganic', 'blaugranas.com']);
_gaq.push(['firstTracker._addIgnoredOrganic', 'blaugranas']);
/**SETVAR of username**/
/**SETCUSTOMVAR of rank name**/
_gaq.push(['firstTracker._setCustomVar', 1, 'TipoUser', 'NO', 1]);
_gaq.push(['firstTracker._trackPageview']);
_gaq.push(['firstTracker._setSiteSpeedSampleRate', 5]);
/**LINK-IN sections on Analytics METRICS**/
/**Global Tracker**/
var globalUrl = '/www.blaugranas.com' + location.pathname;
_gaq.push(['globalTracker._setAccount', 'UA-9973789-6']);
_gaq.push(['globalTracker._setAllowLinker', true]);
_gaq.push(['globalTracker._addIgnoredOrganic', 'blaugranas.com']);
_gaq.push(['globalTracker._addIgnoredOrganic', 'blaugranas']);
_gaq.push(['globalTracker._trackPageview', globalUrl]);
_gaq.push(['globalTracker._setSiteSpeedSampleRate', 1]);
/**LINK-ON for global sections**/
var globalUrlSection = '/link-on/es/home/';
_gaq.push(['globalTracker._trackPageview', globalUrlSection]);
/**Generic Analytics function**/

(function() {
var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;
ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';
var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);
})();

</script>
<!--END NEW ANALYTICS-->


Tiene algo que ver con el buen posicionamiento q posee dicha web, gracias.