Igual que como lo introduces en codigo php
Ejemplo
en html ponemos:
<object classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0" width="90" height="60">
<param name="movie" value="file:///E|/MACROMEDIOS/Trabajos%20en%20Curso/CCG/web/25an.swf">
<param name="quality" value="high">
<embed src="file:///E|/MACROMEDIOS/Trabajos%20en%20Curso/CCG/web/25an.swf" quality="high" pluginspage="http://www.macromedia.com/go/getflashplayer" type="application/x-shockwave-flash" width="90" height="60"></embed></object>
pero en php:
echo"<object classid='clsid:D27CDB6E-AE6D-11cf-96B8-444553540000' codebase='http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,29,0' width='775' height='100'>"
."<param name='movie' value='header.swf'>"
."<param name='quality' value='high'>"
."<embed src='header.swf' quality='high' pluginspage='http://www.macromedia.com/go/getflashplayer' type='application/x-shockwave-flash' width='775' height='100'></embed></object>\n"