Puedes utilizar el itemdatabound del grid..
Ejemplo:
Cita: Private Sub DataGrid1_ItemDataBound(ByVal sender As Object, ByVal e As System.Web.UI.WebControls.DataGridItemEventArgs) Handles DataGrid1.ItemDataBound
If e.Item.ItemType = ListItemType.Item Or _
e.Item.ItemType = ListItemType.AlternatingItem Then
e.Item.Cells("numero_de_celda").Attributes.Add("onmouseover", "this.style.backgroundColor='#F7F3F7'")
e.Item.Cells("numero_de_celda").Attributes.Add
"onmouseout", "this.style.backgroundColor='white'")
End If
End Sub
Salu2